Pepperidge Farm variety.
My improvised attempt to add a swirl didn't work (see picture). I thought it was really yummy. J. thought there should be more cinnamon, and I don't necessarily disagree. When I was making it though, the two tablespoons seemed absurdly heaping.
Recipe from King Arthur Flour -- next time I'll add more cinnamon & raisins, and see if I can make a swirlified version.